Growth rooted in values.
More than 120 years of trading into Africa. What holds us up is what we stand for.
Values first. Growth follows.
We make it easier to be professional.
SONAH Group is an electrical and solar wholesaler for the trade, headquartered in Cape Town and active across Africa.
We work for the people who do the work: electricians, solar contractors, the firms running commercial and industrial jobs. We do not make the products and we do not run a marketplace. We are the house in the middle: we carry the brands the trade asks for, we know what fits, and we stand behind what we sell. The reliable companion of the professional.
Distributing good energy
SONAH's mission is to help its customers, everywhere in Africa, optimise the performance of their operations through efficient, innovative and sustainable electrical solutions. To carry out this mission, the people of SONAH Group rely on a shared identity structured around six key values.
To offer the best customer experience
We listen to our customers so we can serve them better, and we keep looking for the best way to help them create value.
Joining forces to succeed
We team up with our partners in a spirit of cooperation that benefits both sides.
Encourage innovation
We develop new business models and inventive methods to create ever more value.
Involve employees
We develop the talent of our teams and put SONAH's most experienced, expert and qualified people at our partners' disposal.
Developing mutual trust
We are collectively bound by our promises and our responsibilities.
To flourish by making a difference
We go further to make SONAH a partner of choice, and we make it known.